PENNY IN YO' PANTS
Penny in Yo' Pants is a female cycling product created at CycleHack. Using a penny and a rubber band, women can turn a skirt into a pair of shorts. The film was viewed 3.5 million times and featured in Cosmopolitan, Huffington Post, Marie Claire, and translated into international publications all over the world. We developed the idea into a product and will be taking it to market shortly.
- Communications strategy & delivery
- Product development
- Research & development